Drinks & Hydration

1. 2
   Poppi

   poppi · 2 episodes

   “They were like, Oh, there's sparkling water, or better for you, this. After the Super Bowl, we said we were soda 17 times in that Super Bowl ad. Afterwards, everyone calls it a soda. So, there was a lot of intentional motion behind why we did that, and it was breakthrough for us.”

   My First Million · I built a $2,000,000,000 business on vibes · 24/08/2026 · at 15:26

2. 3
   Liquid Death

   2 episodes · 2 shows

   “But also even like Coca-Cola launched in 1886. Liquid Death. Yeah. Liquid Death. I would say, yeah, Liquid Death, Pepsi versus Coke. It's so interesting because you almost create, you almost create the, you know, the Dink Foster Wallace line of the fish can't see the water.”

   Modern Wisdom · Mexican Batman, Britain’s Downfall, Mr Bean’s Comeback & Jimmy Carr - Rabbit Hole #5 - #1143 · 29/08/2026 · at 1:44:26

3. 4
   San Pellegrino

   1 episode

   “But if somebody ever did it, you know, like, you know, kudos to them. Rory Sutherland, who we had on, he talked about, what's the name of the soda that has the piece of foil on top? You know, the Italian, also Italian, actually. Oh, Pellegrino? No. You're close.”

   My First Million · The surprising product that built Italy's richest family · 31/07/2026 · at 11:57

4. 5
   Celsius

   1 episode

   “and the diet and all these sacrifices, I'm not going to be like, oh, and I drink Celsius and that's why I feel so good. So that was part of it why I got introduced to Gianni.”

   The Ultimate Human with Gary Brecka · 288. Koa Smith: You're Facing Your Fear the Wrong Way. A Top Big-Wave Surfer's Method · 21/07/2026 · at 49:26

5. 6
   Coca-Cola Cherry

   Coca-Cola · 1 episode

   “Really? That's what gets you? Yeah. Coca-Cola is my favorite drink on the planet. It is. Cherry Coca-Cola or Mexican Coke in a glass bottle. That's my favorite drink. And when you're in America and you go out for a meal, it's refilled.”

   The Joe Rogan Experience · JRE MMA Show #188 with Paddy Pimblett · 11/11/2026 · at 1:32

6. 7
   Coke Zero

   1 episode

   “So I don't know which of the three camps that that puts me in, but I consume Coke Zero regularly. Yeah, it's good. Yeah, it tastes great. It tastes great. It tastes great. Yeah. So I guess then the takeaway in my mind is people will have to decide whether they want to be in the experimental or the control group, given what they know.”

   Huberman Lab · How Food Choices Shape Memory, Cognition & Cravings | Dr. Scott Kanoski · 12/10/2026 · at 25:46

7. 8
   Foreign Waters

   1 episode
8. 9
   Fresca

   Fresca · 1 episode

   “was I was drinking, a Fresca, actually. You know that that has a sweetener in it that is 500 times sweeter than sugar? And I said, oh, yeah. I think that's how they get away with making it have no calories.”

   The Peter Attia Drive · Building strength and muscle mass: how to optimize training, nutrition, and more for longevity (AMA #71 rebroadcast) · 06/07/2026 · at 4:49

9. 10
   Gatorade

   1 episode

   “They're taking their dyes out of like a lot of their chips. We're having the conversation, you're seeing what's happening with Gatorade. They're taking stuff out of the ingredients out of that. So I think that they saw the vision, they saw the data, and they saw a great story and a great team and a great brand.”

   My First Million · I built a $2,000,000,000 business on vibes · 24/08/2026 · at 53:12

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