1 month ago
“Bob came in and was asking the class. He wanted them to tell him how to make his aura brush, which was a tongue cleaner that scrapes your tongue and cleans off bad breath, how to make that thing actually sell because he had invented it.”
“And so we took it and we bought it. And then I started spamming them with Aura Brush. Because bad breath, kissing, that was the connection. You did get one thing right, right?”
“That's pretty good. Yeah. And so we took the 1.3 million people, we spammed them. And then once we got Aura Brush created as an entity, I changed the name of Kisses page to Aura Brush. Right. The brand followed by 1.3 million people.”
“just a little Aura Brush. And then I was watching on YouTube late at night and I watched a lot of YouTube. And there was a YouTuber called iJustine.”
“So you go, you put 500 bucks into the, to making the ad. So the peak of Aura Brush, you guys did what and like revenue or how many people? And we sold, I don't remember the revenues, but we sold, I think the company sold for about $10 million. $10 million. And so you, you're, and, you know, you're just sort of stitching this whole thing together.”
“And I was like, we probably wouldn't have been paid. We dodged a bullet. Yeah. Yeah. We dodged a bullet. But the point is, is as we did that, YouTube came out and talked to us and they said, how can we get more people to do things like Aura Brush? And we came, they sat, I think for three or four days, they sat with our team in Provo, Utah.”
“of some of the coolest marketing campaigns that I remember. I kind of grew up on on the internet. I read your book back in the day. Oh, you read Poop to Gold. Yeah, Poop to Gold. On top of that, you know, what you're doing now is fascinating. I had never, I had honestly never heard of Angel Studios.”
“You have to have this formula, which we lay out. I think we laid it out pretty well in Poop to Gold. And then at the end of that process of getting the structure there, then the comedians come in and they build out the humor and the premise.”
“Like, where does that idea come from? I had the opportunity when we were doing the ad agency. So we did Poopere, we did Squatty Potty, we did Purple Mattress, Lume Deodorant, these billion-dollar brands. These are billion-dollar brands that we built from 4 million, like Pooperee when we got a hold of, I think it was doing $4 million a year.”
“What was the marketing genius moment for each one of those? Well, the first thing was just I had to like the product. So I'd give the team the squatty potty. We went and tried it, tested it out. We're like, this is a pretty legit product. And we sold it.”
“And it happened to be something that many, many other people wanted to solve. There's a book called The User Method by Jeff Schwarting. And Jeff Schwartz goes through and explains that out of the top businesses, the vast majority of them were made by founders who were just solving a problem for themselves.”
“We used other things. Like we had a friend named Daryl Eaves. He runs VidSummit and he does the YouTube formula, that book. And he knew a lot about live streaming.”
As referenced on air, with the quote and the moment. Reported, not evaluated.
“There's a book called The User Method by Jeff Schwarting. And Jeff Schwartz goes through and explains that out of the top businesses, the vast majority of them were made by founders who were just solving a problem for themselves.”
“He runs VidSummit and he does the YouTube formula, that book.”