3 killer businesses hiding in plain sight

“it better than they do. And they're just not sensitive enough. Yeah, Jerry Seinfeld has this book called, Is This Anything? Have you ever read it? No. So Jerry Seinfeld has this daily writing habit every morning, first two hours of the day. He sits down with a legal pad and a pencil and a coffee.”

“So what he did was he compiled all of those yellow pages of just half jokes, which in the book is called Is This Anything? Because like most of the jokes don't go anywhere. And he's just asking himself, like, is there something there? Is there anything? Is that, is this something? And so he put them all together in a book. And one of his jokes is he just noticed that.”

“You know, so you start to notice patterns and you got to think back. So there's a great story of Dan Brown. You know, Dan Brown, the author of The Da Vinci Code, which is like one of the best-selling mystery thriller books ever and like demons and angels. He's got a, he's got a bunch of books like this.”

“a treasure hunt. And if you look at the Da Vinci Code, what is it? It's a treasure hunt story. And he just tells it better than anyone else on earth. He paid attention to the things he was interested in and loved as a kid.”

“Don't, don't, you got to be a bit shameless about it. And so I'll give you. So why did we go there? Well, our buddy who came on the show, Elon Lee, Elon Lee was one of the creators of the Exploding Kittens board game. And he built it enormous. I don't know if he said the numbers publicly, but absolutely gargantuan business in the business of board games and card games.”

“Yeah, agreed. Agreed. I just started reading. Have you heard of this book called The Art Thief? No. Very, very popular book. I'm still like very early on into it, but it's the story of a guy. It's a true story of an art thief who stole, I think it was $3 billion worth of art.”

“they still did it. And it potentially makes a lot of money. So for example, I'm reading for the first time, I'm reading Snowball, Warren Buffett's biography. And I find you had referenced this, but I didn't quite know what you were talking about. And I didn't want to ask because I didn't want to look stupid, but it's the soybean oil shortage.”

“this crazy hit book, right? He made like one of the best-selling books of nonfiction in the history of the world is the subtle art of not giving a f. And he wrote that book and it's like he was blogging, he wrote, you know, thousands of blogs, but nothing really resonated.”

“So he's got the egg out. He's letting his friends touch it, kiss it, and lick it. And then he's, he showed, there's this Xbox sitting there. And he's like, that's the first Xbox. I'm like, dude, how'd you, how much was that? He's like, oh, I got that one. They gave it to me. I'm like, well, how'd you do that? He goes, well, I designed it.”