The "Idiot Index": the simple math that made Elon Musk billions

“Is it worth the hype? Yeah. You got to know what makes this, this happen with strawberries. You know, these like Japanese strawberries, like a $50 basket of strawberries. And you're like, Ooh, I must know. We should talk about that company sometime. It's killing. There's a company behind it. That's doing really well. Yeah. By the way, I think it's, I think it's great.”

“And it's just fundamentally a pretty solid product and pretty solid marketing fundamentals. So for example, I just hung out with a friend of mine who works at a element, element salts, you know, is that what it's called? Yeah. Yeah. LMNT. I don't know how you say it. I think it is. I think you say element, or I don't know if you say LMNT, but that's how it's spelled L M N T.”