317. Perimenopause Symptoms Beyond Hot Flashes - Shahab & Durana Elmi

“Well, the hormone thing for us was a huge, like, that was a huge transition. Like when we, when we got the Dutch test and figured it out and put her on the entire complement of hormones, we did a whole podcast on it. Three weeks, like she was a completely different person.”

“late 30s. Yeah. And so getting the Dutch test and getting the hormone component figured out, that was magical for us. But we were on the other side of having built our business at that point. When we started building the business, my little piece of advice is: if you're starting a business with your spouse, read a book called Rocket Fuel.”

“And so when we make our products, we make them as foods. We want your body to be tricked into having a food that contains what you need, like in this case, glutathione. And so it's become our life's work and we won't deviate from it. We've had so many opportunities to quote unquote cash out and we haven't.”

“I just did it. It's just about the glutathione. That has to be also just from you guys are using methylated versions of everything, no synthetic. So like I'm not a person that I cannot process anything synthetic.”

“So you got to go less ingredients and it doesn't work properly. Or reduce the amount of stuff in there. So like reduce your amount of vitamin C or deduce your B12. And again, you're not getting a clinical dose needed to do what you're saying you do. Those are the only three ways you can do it. And that I think a lot of supplement companies are screwing up.”

“So, but they do a really good job in marketing and advertising. But when you look at the numbers, there's not enough B12 to make a difference. So you're just buying nothing. I mean, you might as well just, you know, eat something. That's one of our frustrations.”

“But we brought in the smartest people in the world and they taught me as if I was a third grader. And one of the examples they gave me that stuck with me was: there's no vitamin C in nature. There's an orange. When you eat that orange, a bunch of stuff in that orange allows you to absorb that vitamin C.”

“So you got to go less ingredients and it doesn't work properly. Or reduce the amount of stuff in there. So like reduce your amount of vitamin C or deduce your B12. And again, you're not getting a clinical dose needed to do what you're saying you do. Those are the only three ways you can do it. And that I think a lot of supplement companies are screwing up.”

“I can't possibly start now. Now, start. Even if you're 60, even if you're 70, just start walking around with weighted vests or going for walks every day or doing some love. I feel like you guys should write a book.”

“I'll tell you why. I have lower back problems and Gary called me one time. We're talking. I'm like, yeah, I got to lose this love handle. So he goes, look, get a heavy weight vest. Walk. Don't run. Walk. Walk. Empty stomach in the mornings or, but that you put me on protein. I'm going to change it to 30 grams of protein. Save trip meal, but I'm going to do that tomorrow.”

“And two, the consistency of the product goes down. For example, we took one of our competitors, creatine, I won't say whom. We tested them recently and about a third of the creatine in there that they advertised. And it wasn't that they lied when they made it. It had what they, I'm sure it had what they had.”

“So it makes me feel terrible. So when people start taking a multivitamin that has all the synthetic vitamins in it and they feel terrible, they don't attribute it to the vitamin because they think they're doing something good for themselves. It's actually backfiring. We grew up on Flintstones, right?”

“But we were on the other side of having built our business at that point. When we started building the business, my little piece of advice is: if you're starting a business with your spouse, read a book called Rocket Fuel. It talks about the difference between an integrator and a visionary because I was the visionary.”