Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

“you want to read both the dilemma and the solution in tandem, like, back to back. You want to read Seven Powers. You want to read Positioning. You want to read, you know, it's a little bit more on the fun side, but blue ocean strategy. It's good, kind of, like, mostly academic plus a little bit infotainment.”