“Wunderman in direct marketing. Various books, for example, Common Sense Direct Marketing. There's a great book published by Ogilvie called, I think it's called How to Write.”
Recommended
Back
Books · Marketing & Sales
Commonsense Direct Marketing
by Drayton Bird
Mentioned 1 time on 1 show. Most recently heard 27/07/2026.
Every quote is verbatim and timestamped, and checked before it appears. Sponsor reads are left out. How we check
1 Mention Across 1 Episode
Open the episode page →