“called How to Become an Advertising Man by James Webb Young, who was at J. Walter Thompson in Chicago for many years. Now, there are other great books. Obviously, in behavioral science, Richard Shotton has written.”
Recommended
Back
Books · Marketing & Sales
How to Become an Advertising Man
Mentioned 1 time on 1 show. Most recently heard 27/07/2026.
Every quote is verbatim and timestamped, and checked before it appears. Sponsor reads are left out. How we check
1 Mention Across 1 Episode
Open the episode page →