Rum

“It's just a Jamaican blend. Like some of them are mostly. pirates did drink rum, but the stereotype is exaggerated. So it's perplexing. During much of the 1600s, Caribbean pirates often drank wine and brandy more commonly. Rum became far more available and popular in the early 1700s as Caribbean sugar production expanded.”

“Oh, that makes sense. Yo-ho-ho in a bottle of rum. You know what I never understood? We know the big players in the rum market, like Bacardi, Captain Morgan's, Malibu. But when we go on vacation, we go to the Caribbeans, we drink all the different rums from the islands. And I always tell people, like, you had such a great time drinking rum.”

“That's the only time it's really associated. And I go, I want to change that narrative and let people in. Rum is for year-round. You could have sipping rum. You could have it for Vegas pool parties. You can have it with a cigar. There's so many different ways you can enjoy it. It's not just for vacation time.”

“For me, I want this to be something that makes you feel like you're back on the island. And we wanted to make sure this was 100% Jamaican rum. Didn't want to piss off my people in Jamaica because that's the one thing when we were doing this. So I went through the whole process, like the branding, the labeling, my money invested in it.”

“at the distilleries, the one we went to mainly was Worthy Park. And they were saying the main thing you don't want to do is call something Jamaican rum if it's not 100% Jamaican. And I was like, I had a feeling, but I wanted to make sure. So we didn't toe that line and piss anybody off.”

“Well, listen, Al Jermaine, it's always good to have you on here, brother. And good luck with the rum company. It's called Harbor. What is it called? Funk Harbor Rum. And we actually got a community app now, too. It's called joinfunkharbor.com. And what is the website?”