2985: Indoor Air Pollution: How It Affects Your Sleep, Health and Longevity | Michael Feldstein

“or Amazon, I'm like, whoa, there's a huge delta in how these things work. So, that what inspired Jaspr was if you think about like a Honda Civic is a car and a pickup truck is a car, but they're very different vehicles designed for very different things.”

“room, but they're not designed to actually clean a large volume of air. So, I think about Jaspr like the SUV. So, you know, the SUV only came into the market in the early 90s. Yeah, they said, How do we take a military-grade truck and make that for the modern American family?”

“here? Meanwhile, people would come to my home and be like, whoa, why do you have like mountain? That's also kind of why we named Jasper's a mountain in Canada. They're like, why do you, the air in here feels like you're in the mountains? And I'm like, okay. So I'm like, it just dawned on me.”

“need clean air just as much. There is no clean air. So I thought Jaspr was just going to be specifically for wildfire smoke. COVID happened first. So I was getting ready to launch summer 2020, and I still wasn't totally sure. COVID hits first. I was living in Ontario, Canada at the time, and they mandated it legally that every dentist in Ontario”

“So the dentist had to basically length times width times height. That gives you the cubic volume of a room. If they had like a Dyson or a small air purifier, they were 45 minutes to an hour between patients. If they had a Jaspr, they were eight minutes between patients. So from a dentist's perspective, they're like, I need this It will pay for itself in two days.”

“They take a 500 square foot room with eight foot ceilings. They fill the room with millions of mold spores. They test the air and then they test the air every 10 minutes while they run the Jaspr. I could wrap my head around that. We're testing the air. That's real world results. That's what I need.”

“We're going to do a huge one in the spring with over a thousand people, but we did one a year and a half ago. We gave 150 people Jasprs who were using whoops and auras. We said, Here's a Jaspr for free for a month. We want one month of sleep data. First week, Jaspr off.”

“Wow. 18% deeper sleep, and they fell asleep five minutes faster. Wow, whoa. The reason I brought two Jasprs here today wasn't just because I'm the clean air Jaspr clause. It's because I needed them for my hotel room last night. Like, I bring them with me. I had my first dirty air sleep a month ago in Scottsdale, and I got sick.”

“I was just going to say, what's the big difference? The big difference sounds like it's just the amount of air that it can move. It is. Like you could get one Jaspr, you could get five little air purifiers and probably get to the same result. It's a size thing. But you'd have to fill up your whole house with a bunch of small ones and replace all those filters.”

“it takes a podcast and a little bit of time to explain some nuanced concepts. So when you a Jaspr, for me to say, you know, when you, when you read those little labels at the Home Depot and all those big stores and it says covers 1500 square feet, what it doesn't say is what does covers mean?”

“up kicking up and going faster and cleaner. It will. And in my bedroom, I use mine fan speed three on dark mode, door shut. That's when you're going to get the air 20 or 30 times cleaner. That's how we did it for the sleep study. Also, 91% of our customers prefer a little bit of white noise or pink noise now, especially people who live in cities versus like pure silence.”

Our IdentificationDescribed, not named. We believe this refers to Jaspr.

“And I went to the school. I said, hey, guys, why don't we put, there's this Finland study. Why don't we put Jasprs in? You have two or three campuses. Let's put Jasprs either in one of the schools or in half the classes and monitor the sick rates and the absenteeism. They wanted no part of that because the kids were getting sick a lot.”

“So, how does Kindling Academy work? So, we have two Jasprs in every class. It's just our first year. So, there's one class, but the school has the capacity for about 60 kids, and we're going to keep expanding it. So, we have two Jasprs in a bunch of different areas.”

“What's the sick rates going to be like? And then, you know, the data set would have been too small. So, what we're doing now is we're giving Jasprs to a bunch of other schools within a 10-mile radius. So, now if we have 10 or 15 schools, a thousand kids, we're going to have like a real, and we're bringing on some doctors and scientists.”

“put an air filter in a classroom. So, now we're really proving out that concept. So, by starting with Jaspr and the local schools around, but now all of a sudden, you're like, hey, you know, when people started putting Jasprs in their kids' beds, I'm like, hey, my kids are not having asthma attacks anymore. Hey, my kids not having seasonal allergies anymore.”

“So, Kindling is just Jaspr putting our money where our mouth is to try to create a really healthy school and see how that goes. Bro, so far, so good. This is so new. This is so cool. What are you seeing right now? What are you already seeing?”

“Wow. And then if you can feed people amazing burgers for five bucks, be like, what's going on here? Who's doing this? The Jaspr guys. What's Jaspr? Air filter. What's that? Let me try one. So like doing all these things that have nothing to do with Jaspr is actually what's growing the business. That's so cool. So, you know, nobody really wants to talk to the air purifier guy.”

“Me and my husband have been sleep divorced for years. We got a Jaspr. He stopped snoring. We're sharing a bedroom again. Our relationship is thriving. We didn't realize it. Or people got, you know, as soon as you turn 60, they're like, you need a CPAP machine.”

“It was not good at all. It was bad. It stunk. Ben has like eight Jasprs. His home is pretty dialed in. I'll talk to you about his house too, from what I could see. But you think rural equals good. Yeah. The amount of stuff, though, that they spray on the crops.”

“He was already doing it at the last house. So I can only imagine building this one from ground up. He's got the whole home HVAC. He's got Jasprs. He's got his water filters. He's got his red light probably everywhere. Great circadian rhythm lighting. And they're outside all the time and they're working out all the time.”

“And until January of 2023, we had no e-commerce. You know, I was like a home services guy, so the only way you could buy a Jaspr was on our website. It said free consultation. That was it. And you'd fill out a form and I would call you. No way. Yeah, that's it. I would call people.”

“It was me and my wife and our au pair with a baby strapped to her. That was Jaspr for the first couple of years. Wow. But thank God. And then because the dentist legally needed them to operate, when they would break, the dentist calls me freaking out, like, I'm shut. I need another one.”

“And it was for wildfire smoke that were built very educational. So we were built very different. So our first thousand customers, doctors and dentists and things like that. Some personal trainers would also use them in Toronto. And then, the patients, the clients would come in and be like, the air is really good here. So then they would call.”

“And that's how we got sold out. Awesome. You know, if it didn't work, you'd be like, we would never talk to you. So now about 60,000 Jasprs are in the wild. Wow. We call them Jasprs in the wild. The average person buys about 1.7 Jasprs up front. And then they own about 2.3.”

“So now our warehouse is local. No remote employees. Everybody works together. We just hosted a jiu-jitsu event two weeks ago, the Jaspr Jiu-Jitsu Invitational. 32 competitors all over the country, cash prizes. Like we love to do community events. Like we're like a very brick and mortar IRL type of business.”

“They want something that works great, looks beautiful, that has world-class service. So let's say your Jaspr breaks and sometimes they do. Eventually they will all break. We ship you a brand new one to your door. You take the new one out of the box, brand new one, not a refurb. You put the old one back in the box.”

“If it changes your life and you sleep way better, it's cheap. And I don't think about Jaspr as the machine that you see. I think about Jaspr has the filter inside. So, that filter is four and a half pounds. Most filters are half a pound. The new filter that's coming out is coconut carbon.”

“Activated carbon comes from trees. Our logo is a tree. And when I dug into our supply chain, we were contributing to cutting down a thousand trees a year to make Jasprs. So now it's costing us a little more. Price won't change for the customer, but we're moving to using recycled coconut husks and coconut carbon, and the VOC absorption is better, and the formaldehyde is better.”

“we'll still have a thousand Jasprs in our back pocket. In case they break, we have to fulfill our warranty claims. We always have three or four months of filters on hand because, and like, if we can't sell to a new customer, no problem. But taking care of our existing members, our customers, that's like that's our bloodline.”

“down faster than that half a gallon or liter or two of water. So, most of those little air purifiers you see, they're good for a little small space for a closet, for a dorm room, but they're not designed to actually clean a large volume of air.”

“I'll tell you guys about that after. This is partly what inspired it. They put air purifiers in 50% of the classrooms. And the difference was they reduced absentee rates by about 30% in teachers and students. So people weren't getting sick nearly as much.”

“If it was a space heater, you would know what covers means. It means I need to be warm. Yeah. But air purifiers are designed to incrementally clean the air. They're not scrubbing the air. They're not getting it that clean. So I want to be careful because if you walk down those stores, Walmart, whatever, and it says like 1500 square feet, first of all, it's air.”

“You isolate that area, you remove the mold, and you scrub the air. We would use these machines called air scrubbers-big industrial air cleaning machines. Then, when you compare that to like a little air purifier that you buy at like a Home Depot or a Walmart or Amazon, I'm like, whoa, there's a huge delta in how these things work.”

“Like our work here is done. And I'm like, I don't know about this. This doesn't feel good. So what we did is we grabbed three of our big air scrubbers, we put them in her home. We tested the air again a few hours later. All good. This kept happening.”

“If things are ugly, if things are loud, if they're visually not attractive, they're going away. And I brought my air scrubbers home and my wife is like, when are you going to get that thing out of here? Meanwhile, people would come to my home and be like, whoa, why do you have like mountain? That's also kind of why we named Jasper's a mountain in Canada.”

“Or is that, it also does. Oh, totally. Yeah. Really? Yeah, yeah, yeah. Completely. So that's why we were like, the dentist needed it for COVID at the time. And then, so if you think about like, by the way, HEPA, all it means is that the filter, it's, it filters down to a particle size of 0.03, 99.97%.”

“So that's what HEPA, when you hear C HEPA filter, it's that. It's that, but it's kind of bullshit, honestly. Really? HEPA's kind of bullshit. Why? Because there's no regulatory body of a standard of how to test for HEPA.”

“Another example, if you think about a swimming pool, you have a pump and you have a filter. When your pool water is dirty, you know, maybe you shock it, but you have a water filter. You don't jump in the pool and scrub the sides of the pool. Meanwhile, we have homes and we're dusting and we're vacuuming and we're mopping and we're wiping counters,”

“So you could have a nice, modern, tightly built home, an extra five grand and a little bit of thoughtfulness. It's just like homes don't even have water filtration systems. You have to, like, go and get that aftermarket yourself. Yeah. You know, people are spending a million dollars on a home. And then – $1,500 on a formaldehyde bed.”

“$150 in parts. You can do it just like that. Box fan, filter, not the one on the top left, but those easy to assemble, you know, $150, $50. Those work awesome. Oh, so it's just a bunch of filters on each side with a fan on top. Yeah. They're ugly. They're loud. They don't have the sensor and all that.”

“We have whole building water filters. We have water filtration for the kids. We put in circadian rhythm lighting. We put in skylight. So, I'm like, if we give these kids clean air, clean water, good natural lighting, a lot of time outside, and in year two, organic food and non-toxic cleaning products, how's the attendance going to be?”

“Our relationship is thriving. We didn't realize it. Or people got, you know, as soon as you turn 60, they're like, you need a CPAP machine. What a CPAP machine just shoves air down your throat. The filter is like the size of a quarter. It's just for like, same like your furnace filter to keep large things from getting in.”

“We should enjoy the modern conveniences and all that. But if you're doing it, you want to do it thoughtfully. So for example, if you live in a place that has humidity issues, you should get a dehumidifier in your HVAC system, which you can get. They're about $2,500. So if the humidity goes over 60%, it will start pulling more moisture out of the air.”

“You're talking about this right now. I'm like, I know we have one in the Park City house. I'm like, oh, this is a good one. So, I think building a and then there's something called an ERV or an HRV heat recovery ventilator or energy recovery ventilator. In a few provinces in Canada, it's code. You can't build a home without one.”

“You're talking about this right now. I'm like, I know we have one in the Park City house. I'm like, oh, this is a good one. So, I think building a and then there's something called an ERV or an HRV heat recovery ventilator or energy recovery ventilator. In a few provinces in Canada, it's code. You can't build a home without one.”

“Yeah. That's the air intake on your car. They're doing that. And it works. Yeah. Mouth taping and nose kits made a big difference. Mouth taping, nose strips. You know, that's that's intake stuff. Yeah. But with your, if you want to get your car to really perform, you want to increase the, you want to improve the intake and then also use cleaner fuel.”

“Wow. What about big cities? What are some of the worst cities you've been to? Actually, Ben, one more thing on Ben, you know, it's, you know, he recommends those nose strips. Yeah. And it's funny how many people are putting nose strips on to increase their air take. Yeah. That's the air intake on your car.”

“You know, I took a video that they were under these big trees. And I'm like, I bet you think the air here is good. I have my particle counter here, too. I'll test the air before I go. Oh, great. We grab it. Eggs. So yeah, Ben's doing everything, though.”

“Got to be careful because the cheap ones is just a wick with a little drip, drip, drip, drip on it. They always grow mold, but you can get one that works more like a kettle. It's a steam-based humidifier. So like if you're in Arizona or in a place where in the Northeast where you have cold winters and it's dry, it can humidify as well.”

“really important. If you pick your kids up for school at four o'clock, by the way, we've got a 16-person wood-fired barrel sauna. We're going to put it beside the school soon. So imagine you pick your kids up, you go a little early, take a sauna, take a cold plunge, bring home a little glass thing of food, go home, you have your meal.”