Jaspr

“or Amazon, I'm like, whoa, there's a huge delta in how these things work. So, that what inspired Jaspr was if you think about like a Honda Civic is a car and a pickup truck is a car, but they're very different vehicles designed for very different things.”

“room, but they're not designed to actually clean a large volume of air. So, I think about Jaspr like the SUV. So, you know, the SUV only came into the market in the early 90s. Yeah, they said, How do we take a military-grade truck and make that for the modern American family?”

“here? Meanwhile, people would come to my home and be like, whoa, why do you have like mountain? That's also kind of why we named Jasper's a mountain in Canada. They're like, why do you, the air in here feels like you're in the mountains? And I'm like, okay. So I'm like, it just dawned on me.”

“need clean air just as much. There is no clean air. So I thought Jaspr was just going to be specifically for wildfire smoke. COVID happened first. So I was getting ready to launch summer 2020, and I still wasn't totally sure. COVID hits first. I was living in Ontario, Canada at the time, and they mandated it legally that every dentist in Ontario”

“So the dentist had to basically length times width times height. That gives you the cubic volume of a room. If they had like a Dyson or a small air purifier, they were 45 minutes to an hour between patients. If they had a Jaspr, they were eight minutes between patients. So from a dentist's perspective, they're like, I need this It will pay for itself in two days.”

“They take a 500 square foot room with eight foot ceilings. They fill the room with millions of mold spores. They test the air and then they test the air every 10 minutes while they run the Jaspr. I could wrap my head around that. We're testing the air. That's real world results. That's what I need.”

“We're going to do a huge one in the spring with over a thousand people, but we did one a year and a half ago. We gave 150 people Jasprs who were using whoops and auras. We said, Here's a Jaspr for free for a month. We want one month of sleep data. First week, Jaspr off.”

“Wow. 18% deeper sleep, and they fell asleep five minutes faster. Wow, whoa. The reason I brought two Jasprs here today wasn't just because I'm the clean air Jaspr clause. It's because I needed them for my hotel room last night. Like, I bring them with me. I had my first dirty air sleep a month ago in Scottsdale, and I got sick.”

“I was just going to say, what's the big difference? The big difference sounds like it's just the amount of air that it can move. It is. Like you could get one Jaspr, you could get five little air purifiers and probably get to the same result. It's a size thing. But you'd have to fill up your whole house with a bunch of small ones and replace all those filters.”

“it takes a podcast and a little bit of time to explain some nuanced concepts. So when you a Jaspr, for me to say, you know, when you, when you read those little labels at the Home Depot and all those big stores and it says covers 1500 square feet, what it doesn't say is what does covers mean?”

“up kicking up and going faster and cleaner. It will. And in my bedroom, I use mine fan speed three on dark mode, door shut. That's when you're going to get the air 20 or 30 times cleaner. That's how we did it for the sleep study. Also, 91% of our customers prefer a little bit of white noise or pink noise now, especially people who live in cities versus like pure silence.”

Our IdentificationDescribed, not named. We believe this refers to Jaspr.

“And I went to the school. I said, hey, guys, why don't we put, there's this Finland study. Why don't we put Jasprs in? You have two or three campuses. Let's put Jasprs either in one of the schools or in half the classes and monitor the sick rates and the absenteeism. They wanted no part of that because the kids were getting sick a lot.”

“So, how does Kindling Academy work? So, we have two Jasprs in every class. It's just our first year. So, there's one class, but the school has the capacity for about 60 kids, and we're going to keep expanding it. So, we have two Jasprs in a bunch of different areas.”

“What's the sick rates going to be like? And then, you know, the data set would have been too small. So, what we're doing now is we're giving Jasprs to a bunch of other schools within a 10-mile radius. So, now if we have 10 or 15 schools, a thousand kids, we're going to have like a real, and we're bringing on some doctors and scientists.”

“put an air filter in a classroom. So, now we're really proving out that concept. So, by starting with Jaspr and the local schools around, but now all of a sudden, you're like, hey, you know, when people started putting Jasprs in their kids' beds, I'm like, hey, my kids are not having asthma attacks anymore. Hey, my kids not having seasonal allergies anymore.”

“So, Kindling is just Jaspr putting our money where our mouth is to try to create a really healthy school and see how that goes. Bro, so far, so good. This is so new. This is so cool. What are you seeing right now? What are you already seeing?”

“Wow. And then if you can feed people amazing burgers for five bucks, be like, what's going on here? Who's doing this? The Jaspr guys. What's Jaspr? Air filter. What's that? Let me try one. So like doing all these things that have nothing to do with Jaspr is actually what's growing the business. That's so cool. So, you know, nobody really wants to talk to the air purifier guy.”

“Me and my husband have been sleep divorced for years. We got a Jaspr. He stopped snoring. We're sharing a bedroom again. Our relationship is thriving. We didn't realize it. Or people got, you know, as soon as you turn 60, they're like, you need a CPAP machine.”

“It was not good at all. It was bad. It stunk. Ben has like eight Jasprs. His home is pretty dialed in. I'll talk to you about his house too, from what I could see. But you think rural equals good. Yeah. The amount of stuff, though, that they spray on the crops.”

“He was already doing it at the last house. So I can only imagine building this one from ground up. He's got the whole home HVAC. He's got Jasprs. He's got his water filters. He's got his red light probably everywhere. Great circadian rhythm lighting. And they're outside all the time and they're working out all the time.”

“And until January of 2023, we had no e-commerce. You know, I was like a home services guy, so the only way you could buy a Jaspr was on our website. It said free consultation. That was it. And you'd fill out a form and I would call you. No way. Yeah, that's it. I would call people.”

“It was me and my wife and our au pair with a baby strapped to her. That was Jaspr for the first couple of years. Wow. But thank God. And then because the dentist legally needed them to operate, when they would break, the dentist calls me freaking out, like, I'm shut. I need another one.”

“And it was for wildfire smoke that were built very educational. So we were built very different. So our first thousand customers, doctors and dentists and things like that. Some personal trainers would also use them in Toronto. And then, the patients, the clients would come in and be like, the air is really good here. So then they would call.”

“And that's how we got sold out. Awesome. You know, if it didn't work, you'd be like, we would never talk to you. So now about 60,000 Jasprs are in the wild. Wow. We call them Jasprs in the wild. The average person buys about 1.7 Jasprs up front. And then they own about 2.3.”

“So now our warehouse is local. No remote employees. Everybody works together. We just hosted a jiu-jitsu event two weeks ago, the Jaspr Jiu-Jitsu Invitational. 32 competitors all over the country, cash prizes. Like we love to do community events. Like we're like a very brick and mortar IRL type of business.”

“They want something that works great, looks beautiful, that has world-class service. So let's say your Jaspr breaks and sometimes they do. Eventually they will all break. We ship you a brand new one to your door. You take the new one out of the box, brand new one, not a refurb. You put the old one back in the box.”

“If it changes your life and you sleep way better, it's cheap. And I don't think about Jaspr as the machine that you see. I think about Jaspr has the filter inside. So, that filter is four and a half pounds. Most filters are half a pound. The new filter that's coming out is coconut carbon.”

“Activated carbon comes from trees. Our logo is a tree. And when I dug into our supply chain, we were contributing to cutting down a thousand trees a year to make Jasprs. So now it's costing us a little more. Price won't change for the customer, but we're moving to using recycled coconut husks and coconut carbon, and the VOC absorption is better, and the formaldehyde is better.”

“we'll still have a thousand Jasprs in our back pocket. In case they break, we have to fulfill our warranty claims. We always have three or four months of filters on hand because, and like, if we can't sell to a new customer, no problem. But taking care of our existing members, our customers, that's like that's our bloodline.”

“So, it's four weeks. The first week, no air filter, tracking your sleep. Weeks two and three, Jaspr on in the bedroom, fan speed three. Week four, Jaspr's off again. Um, and then everybody sent us their data. We analyzed it. The average they were using some sort of track, like a whoop or similar, right?”

“We bought the Jaspr because of some allergies. And now my husband can come back into the bedroom again. Oh, my God. You've saved the sex lives of a few hundred thousand Americans. That's funny. So that's like kind of the short term.”

“We can handle stuff in an acute setting. Also, like when we test the, in Austin, anyone who gets a Jaspr, we go to their homes. They don't even know we're in Austin, but when they make an order, we either call them or text them and we hand deliver the Jaspr. We test the air before and after.”

“What was an unexpected benefit consequence with Jaspr, because it has sensors on it, when people use their hairspray, it kicks up. Every morning mine goes mad at me when I spray my deodorant. It goes fucking crazy.”

“So it becomes like a lot of like the low-tox, non-tox influencers. They use their Jaspr as their little like, which product is the most toxic. Oh, that's funny. Okay. What about stuff like this? But if yo, if you're going to use the hairspray and stuff, I would recommend if you can, do it outside. If you can't, open a window.”

“or a hemp wick. So I've done tests before. There was something on our Instagram where we tested some candles and we blow it up beside the Jaspr. So a beeswax candle is like a natural ionization. So I like beeswax candles.”

“Company, so Jaspr originally, I spent the first two years actually trying to design a HVAC air filtration system. I thought that would be the perfect solution. Pop it in the furnace, out of sight, out of mind, whole home would be good. It was loud and it was quite ineffective because what happens is it chokes out the airflow.”

“Efficacy is how much air is flowing through it. So, unfortunately, long term, that's our vision with Jaspr is to create HVAC products that'll be the lungs of your home. That's not just heating and cooling, but it's thinking about pollen, it's thinking about mold, it's thinking about wildfire smoke, and it's actually designed to breathe.”

“Why is that a big deal? How much can that help? Like, and how do people need, where should they put it? Yeah. So, um, we call Jaspr an air scrubber, not an air purifier. The reason that is, it's kind of like saying, uh, a Yukon Denali versus a Honda civic. They're both cars. They're both vehicles. They have four wheels.”

“Before that, there was no SUVs. Now over 50% of cars that are purchased in America are SUVs. It's practical. So a scrubber, a Jaspr is typically, it's about five small little cheap air purifiers. It's made from, so what it does is air is flowing through it, passes through a filter.”

“And because it's much larger, the filter on it is about four and a half pounds. Most air purifiers filters are like a third of a pound, half a pound. They're tiny little filters. Jaspr is like a tractor filter. So because it's bigger, that means two things. Number one, it can move more air silently.”

“It goes to orange and red. When you hear it, it's because you want to hear it and it comes back down. Basically, like Jaspr is the child of a mold man who has a wife who cares about interior design and I wanted something that was effective and beautiful. Would you have designed something that was significantly uglier if you hadn't had your wife's input, do you think?”

“So if you had a little air purifier, you were an hour between patients. If you had a Jaspr, you were eight minutes. So it became, the dentist would pay it off in one day. So then our first thousand customers, our first thousand, we were called Jaspr medical.”

“So about a thousand dentists in Toronto had them. By the way, we had no e-commerce for the first three years. The only way you could buy a Jaspr was to, there was a free consult because I was a blue-collar guy. So request to quote, free consultation. You'd call me and I would talk to you for half an hour about your mold situation, about your dental situation.”

“Eight Minutes and the next guy can come in. Yep. I've been cycled through a variety of machines. I've got Jaspr's all over the house. Thank you for helping me to keep my house clean. But I'd gone through the bedroom machine. That was kind of interesting, but really, really loud and pretty ugly.”

“to Jaspr. We did an air test at your home on video of those other filters. I wasn't there. You weren't there, but it was on video. The air coming, because we have hundreds of these on video, we tested the air coming out of the other machine.”

“And I want to, I'm going to believe that air quality is important. Where do you prioritize putting air purifiers first or air scrubbers first? Like, what's the first place that you put a Jaspr? Well, our logo is kind of the A is a tree that kind of looks like a mountain because the long-term vision for these products should not exist.”

“I'm good. I don't do the other stuff. I take a sauna occasionally. To me, it's a no-brainer. If anyone goes and hears the first 20 or so podcasts I did, I didn't mention Jaspr one time. I'm like, oh, would that be salesy? And I'm like, wait, once the dentist started to show off the Jasprs, then mom's like, do they sell these for the home?”

“box, make the DIY one. That's going to be awesome. I made Jaspr for myself. So the filter is a three-in-one filter. It automatically comes every six months. You just change the filter in 30 seconds. You can, you know, I like things that are easy.”

“So I like, so we designed the product. And by the way, we only make one thing. It's called the Jaspr. No small one, no big one, no water. We are radically obsessed with one thing. And has we, you know, we're on like our fifth, fifth filter. So every six months a new filter comes like, whoa, that looks different.”

“proud about than how Jaspr works. Like, I'm so proud of the team, man. If someone's Jaspr breaks, they get a brand new one shipped to them. They take the new one out of the box. They put the old one in the box. We give them a prepaid shipping label.”

“Some people put one in the home office. So, you know, we're going to do that sleep study next year. The other two studies that are so important, I think about Jaspr like a lab. It's like, let's just put our money where our mouth is and prove stuff. So, the other two studies that are so important to me, hopefully, we can get this done is: number one, we want”

“So, what we're going to do is today, the day the podcast drops for the next two weeks, we'll have a $300 site-wide discount on jaspr.co. So, no discount codes, no nothing like that. J-A-S-P-R.co-o. By the way, this is going to be our Black, our Black Friday discount is kind of the only time we do a sale, except for when there's wildfire smoke, we do them locally.”

“Um, if it's not absolutely, you're not feeling the benefits, seeing the differences, cook, put it in your living room for a day on smart mode and cook and put it in your bedroom on fan speed, three dark mode, track your sleep, feel the difference, and then try a night without it. Like the results speak for themselves.”

“Okay. We've got Jasprs in every class. So in Finland, they did a study a couple of years ago. They put air filters in 50% of the classrooms. Absentee rates drop by about 30% in teachers and students. So we're using the school. It's called Kindling Academy here in Austin, has a living lab to show schools.”

“So keep an eye on that. But yo, jaspr.co, j-as-p-r.co-o, no code required. That's where you could find us. Do you ship internationally? Oh, thanks for asking. So right now, as of today, we're only in the US and Canada.”

“in the future. It's somewhere on the horizon for you as well. I think that that would be a huge solution. But I appreciate you. I fucking love Jaspr. I use them all. And hopefully we've educated people. I don't want people to be scared. No. Like, look, air quality, yes, it's a big deal that you should think about. There's free ways to do it. There's ways that you can mitigate the problems.”

“It just drops dead. Okay. Yeah. One of the problems that you have, and I only found this out from speaking to Mike from Jaspr, is that you can't have an air purifier, or he calls it a scrubber. An air scrubber. Yeah. But different. I know your dad was huge into this stuff, right?”

“when it's like wildfire season or there's a bunch of smoke. There are eight Jaspr filters back in our Airbnb right now here in Austin running every room. So we have to do this. To me, it's worth it to filter than to, as much as I travel, get exposed in an Airbnb or hotel room and be dealing with mold for the next two years.”

“to see the next patient. So if they had a little air purifier, they were 45 minutes between patients. If they had a Jaspr, they were eight minutes between patients. Wow. Yeah. Because we had the airflow that they were required. Oh, okay. So it's the volume of air that this thing would move. Yeah. Right. So you take the ceiling. People think air filtration is about square footage.”

“when we find that the carbon is dropping off like a cliff. So you replace the filter every six months, you get a Jaspr and then you put a new correct carbon filter. And we're moving, we're going to be upgrading to coconut carbon this year and hoping that we can actually extend the filter lifespan a little bit.”

“exposure puts them over the edge. So, so back to the Jaspr filter for a minute. So in, in an ideal situation for, you know, the best air quality, is this something that you would put one in the biggest area of your home or would you put them in kids' rooms, your bedroom and one in the biggest area of your home?”

“Wow. When we did a test at the Ritz here, we got a 10 times cleaner in 20 minutes. In the room you're staying in. In the room. You just walked right in there with the Jaspr and set it right in your room. I travel with it everywhere I go. That's awesome. Everywhere I go, I drag that thing with me. If you know me, you know I don't recommend anything I haven't personally tested.”

“If it smells like poop, it is poop. Yeah. And if it's poop, it's incredibly high levels of bacteria. Yeah. So I'd love to say Jaspr is the solution for this. It helps. But the right, like, if there's like one message that I'm a huge proponent of, it's getting those diaper pails out of baby's room. Mm. And there's actually a pretty small one. It's like a $70 Amazon one.”

“filtering their air. So we said, we'll give you guys a Jaspr in exchange for 30 days of sleep data, four weeks. So the first week, keep your Jaspr off weeks, two and three Jaspr on in your bedroom, fan speed, three dark mode week, four, turn your Jaspr off. The average person got 25 minutes more sleep per night, 18% more deep sleep.”

“So there's no standard in the right HEPA is a standard, but they're not mandating that the airflow is at a certain fan speed. So you'll notice when you look at our lab data, we put the CFM on the lab data because we're testing it at the actual fan speed that Jaspr is running. If we test it at”

“I wish we could help public schools. They're very difficult to work with. If you email us, we give several hundred Jasprs every couple months away to schools to put into your kids' classrooms. Oh, that's great. Because we found once the kids, once people's kids start getting, stop getting sick, it becomes undeniable.”