Ministry of Ungentlemanly Warfare1:18:37
“The Ministry of Ungentlemanly Warfare was a little bit of a shame. The movie? No, the book.”
“It's called Fat Files. Okay. Some of the product history is insane. Like lunchables absolutely will help. Why? What's the story behind lunchables? I didn't realize there was a law. Lunchables is genius, right? Think about lunchables from a marketing perspective, right?”
“way. So yeah, okay, that's that makes sense with lunchables. That's why I started looking into it. You know who fucking came up with the marketing for give it, give it a guess. For lunchables? Yeah. How old are they? Started in 83, 84, I think.”
“You put it in clear wrapping, like they just picked it up from the deli. And that's why lunchables have the clear and they have the cutouts so you can see the ingredients through the thing. And then they made it look like a school lunch tray to portray the image of being a full meal.”
“Exactly. You can see the meat, the cheese, the grain. Oh, that's like half of them. That's like half of my food pyramid. I'm hocking for some lunchables right now. Yeah. And so, yeah, all this marketing just went into like convincing mom that it was good for the kids and to buy it. So then they also used, what's the term?”
“Yep. So then, yeah, so they do reputational laundering. That leads to lunchables. But then I started looking into all the other stuff that cigarette companies basically. I can see why the conspiracy rabbit hole has been one that you've tumbled down a bunch of times.”
“And yeah, when you think about like even with fucking lunchables, dude, like you've got crunchy wafer, whatever that cracker thing is on the outside, and then you've got the smooth on the inside, and you've got something that's a bit more satisfying and chewy in the meat.”
“We've got bloom energy. We've got jock stuff. We've got all of the tonics. I'll send you, I'll send you some of our new one. We're the first energy drink that I'm aware of to put Zynamite. in an energy drink. Zynamine is what Zynamite is built off the back of, right? So that's the equivalent of going paraxanthine and adding that in.”
“He takes Zynamite supplement. It's apparently what they give like fighter pilots before mission. Zynamite's very legitimate. Extreme focus. So he's been taking it for a while and he has actually done like his own research, whatever. He's done his split times, see how fast you can pull the trigger, how fast you can hit targets, reaction times, all that stuff.”
“reality, I guess. Can you, Mark? Can you look up Zynamite for me and Zynamine? Oh, yeah, but sorry. That's so he's been taking it for years for his reaction time. So we did a collaboration with him for his favorite flavor. Oh, like an LTO custom drop.”
“the same, it's a fucking nightmare. But the Zynamite stuff was the active version of that previous, it's like Cognizin. Cognizin is an activated alpha GPC. Alpha GPC is like the classic version of that Cognizin, which is what we've got half a gram up in there.”
“the same, it's a fucking nightmare. But the Zynamite stuff was the active version of that previous, it's like Cognizin. Cognizin is an activated alpha GPC. Alpha GPC is like the classic version of that Cognizin, which is what we've got half a gram up in there.”
“So we're doing focus pouches, which are nicotine-free. So cognizin, which you'll know is cytocholine, 50 milligrams of caffeine, full spectrum B vitamins, all the rest of this stuff. What's really fascinating about that is the focus pouches that we've gone for, they sit.”
“thing, so this is an interesting pivot that we're doing at the moment. So we're doing focus pouches, which are nicotine-free. So cognizin, which you'll know is cytocholine, 50 milligrams of caffeine, full spectrum B vitamins, all the rest of this stuff. What's really fascinating about that is the focus pouches that we've gone for, they sit.”
Our IdentificationDescribed, not named. We believe this refers to Neutonic Focus Pouches.
“But a lot of people feel a little bit bad about maybe what their usage is. So we are now with those slipstreaming behind a new delivery mechanism that people, some people want to dilute down. Some people just want to use the focus pouches because they're good. It's an easier way than to drink.”
Our IdentificationDescribed, not named. We believe this refers to Neutonic Focus Pouches.
“But the Zynamite stuff was the active version of that previous, it's like Cognizin. Cognizin is an activated alpha GPC. Alpha GPC is like the classic version of that Cognizin, which is what we've got half a gram up in there. Is that similar? Ever since I got into like the energy drinks in different businesses, I do, I basically do fat electrician”
“This is just a tombstone pizza they can build for themselves. This is what Ryan and the guys. From Ghost are able to do because they're run by Keurig Dr Pepper, so they can do an A&W root beer collab. They can do a Sprite flavor. Uh, they've got Oreos and like Reese's pieces in their protein powder.”
“And basically they had already owned those. Well, kids don't like mints because they're spicy. So they came up with gummy lifesavers, the little gummy versions. Like, and they came up with all these different food, like processed food products that were just specifically designed to target kids.”
“Fruit Company. Hawaiian Pacific Fruit Company is a company that makes Hawaiian fruit punch. Okay. Hawaiian fruit punch at that point in time was a cocktail mixer. And then they remarketed it as a kid, as a kid's fruit juice.”
“Nick Flood, aka the fat electrician, Heroes Erased. Book one, The Flight of Richard Bong. That's what I'm up to next. Brave Books. 10-book series. What if an ultra-tech tape player could blast you back in time to save history's greatest heroes? To save history's greatest heroes. Is this a kid's book?”
“And it's sick. I'll have to, I want to be on rotation for your thing. You've seen in there. We've got like everything. We've got bloom energy. We've got Jocko's stuff. We've got all of the tonics. I'll send you, I'll send you some of our new one. We're the first energy drink that I'm aware of to put Zynamite. in an energy drink. Zynamine is what Zynamite is built off the back of, right?”
“Make it into a teddy bear. Make it look like a teddy bear. They're the ones that came up with lifesavers. Lifesavers was the mint brand, the little circular mints. Like polos?”
“It's easier to carry. You can take it on a plane. You can do whatever. But a lot of people are like, fuck, man. I probably should just push the brakes a little bit on the Zyns or the Alps or the whatever, like Lucy's or whatever I'm using. So I'm going to go like, I'm going to alternate between something that is like a better for you”
“It sounds like much more of a genius thing before I actually saying in retrospect. A lot of people now have got really hardcore on using nicotine, especially in pouches. But a lot of people feel a little bit bad about maybe what their usage is. So we are now with those slipstreaming behind a new delivery mechanism that people, some people want to dilute down.”
“Stuff is slimy or it's crunchy or it's whatever y. But if you think about Oreos, right, you have both sort of smooth, soft, fluffy with crunchy. The same thing is true of French fries, right? Well done, nicely done French fries.”
“getting granular and floating to the bottom. Interesting. Yeah. Well, I mean, the problem that we have with this is there's fucking Panax Ginseng and Rhodiola in there, and they are active compounds, right?”
“Interesting. Yeah. Well, I mean, the problem that we have with this is there's fucking Panax Ginseng and Rhodiola in there, and they are active compounds, right? Like they're fucking adapted.”
“that stuff. Because he's doing, you know, a tenth of a second to him is a big deal. What's he shooting? It's a Taran Tactical. Dude, eat shit. What are you guys doing?”
“I can see why the conspiracy rabbit hole has been one that you've tumbled down a bunch of times. Well, then it's like Teddy Grahams. What's that? It's a little tiny cookie that looks like a teddy bear. Okay. Teddy Grahams developed under, I believe RJ Reynolds did Teddy Grahams.”
“One of my favourite ones. So I had John Lisle on the Dirty Tricks Department. He's here in Austin. And what I love about him is he's got access to the archives and he goes and does so much of the research, like of source, source, source material in the archives, dusting shit off.”
“Alistair Urquhart, the Forgotten Highlander. Oh, yeah, yeah. Yeah. So that was one of the first stories that got me into this. And then I guess a similar one, like John Boyd, fighter pilot guy. Like, okay, I'm kind of excited. I'm kind of interested in this.”
“That's pretty exciting. I mean, the Ministry of Ungentlemanly Warfare was a little bit of a shame. The movie? No, the book. Because I was such a fan of the book first. And I don't know whether you ever listened to the audiobook that's behind it, but the guy that did the audiobook has just got the most brilliant, classic sort of 1940s posh British accent.”
“So because they owned Kraft, they owned all. It's a massive food conglomerate. They owned all these brands, right? Yeah. So then when they, like, unveil the pizza Lunchable, they're going to put branded tombstone pizza sauce with it. Because mom has already given the kids tombstone pizza. This is just a tombstone pizza they can build for themselves.”
“It's easier to carry. You can take it on a plane. You can do whatever. But a lot of people are like, fuck, man. I probably should just push the brakes a little bit on the Zyns or the Alps or the whatever, like Lucy's or whatever I'm using. So I'm going to go like, I'm going to alternate between something that is like a better for you”
As referenced on air, with the quote and the moment. Reported, not evaluated.
“The Ministry of Ungentlemanly Warfare was a little bit of a shame. The movie? No, the book.”