Mentioned 6 times on 1 show.
“It's called Fat Files. Okay. Some of the product history is insane. Like lunchables absolutely will help. Why? What's the story behind lunchables? I didn't realize there was a law. Lunchables is genius, right? Think about lunchables from a marketing perspective, right?”
“way. So yeah, okay, that's that makes sense with lunchables. That's why I started looking into it. You know who fucking came up with the marketing for give it, give it a guess. For lunchables? Yeah. How old are they? Started in 83, 84, I think.”
“You put it in clear wrapping, like they just picked it up from the deli. And that's why lunchables have the clear and they have the cutouts so you can see the ingredients through the thing. And then they made it look like a school lunch tray to portray the image of being a full meal.”
“Exactly. You can see the meat, the cheese, the grain. Oh, that's like half of them. That's like half of my food pyramid. I'm hocking for some lunchables right now. Yeah. And so, yeah, all this marketing just went into like convincing mom that it was good for the kids and to buy it. So then they also used, what's the term?”
“Yep. So then, yeah, so they do reputational laundering. That leads to lunchables. But then I started looking into all the other stuff that cigarette companies basically. I can see why the conspiracy rabbit hole has been one that you've tumbled down a bunch of times.”
“And yeah, when you think about like even with fucking lunchables, dude, like you've got crunchy wafer, whatever that cracker thing is on the outside, and then you've got the smooth on the inside, and you've got something that's a bit more satisfying and chewy in the meat.”