3 millionaires reveal their super niche businesses

“So like explain what that one is. Yeah, I did an idea. I did a startup called Birthdate Co. We started with a product called Birthdate Candles. It honestly started as a side project where there are these candles that are personalized to you based on your birthday. They have a reading and a scent that's custom to you based on the day you were born.”

“Okay, you're the guy we need to talk to, yeah. So we're talking to them a lot. And, you know, you see one mom, she starts baking bread. I'm like, oh, why? Because it tastes great? She's like, no, I just needed, like, some hobby I could do where, like, nobody's going to touch me, nobody's going to ask me for anything, and I could do something with my hands,”

“I could do something with my hands. There's no screens and not overly stimulating, like overstimulated, overwhelmed in life. So it's like, whether it's baking bread or like you've seen the rise of those like wobbles, wobbles of the crochet, the crochet thing. Yeah, those are guys doing like hundreds of millions a year in revenue. There's a reason why.”