3 strangers showed us how they made $8M, $10M, & $40M/year

“They are awesome. I appreciate that. So you're Nick. I appreciate that. Midday Squares is your company. Sure is. That's you and your wife. I got two other partners. Yeah. I got a shout out to my wife and my brother-in-law. So we didn't get all in the family. I got to tell you about his wife. She's amazing. She's the beast. Okay. So before we start, we want you to start with the one big number.”

“Athletes and others. And you just DM them and say, hey, can I send you some? Yeah. What's special about the product? What is the product? Okay. So we started out as chocolate bars. And crazy thing happened. You know, since we started this business in 2018, chocolate went parabolic, the cost of cocoa.”

“And there's a lot to learn from y'all's strategy, but also you guys have a lot of like natural charisma and storytelling. They made it midday squares because it's perfect. Thank you, man. I think it was me and my wife brainstorming riffing. Shout out to Five Hour Energy. So I listened to the podcast in Five Hour Energy, and he was so methodical about like, I want my product to be what it is.”

“like super respectful. Like we weren't seeing eye to eye. We knew that our second most searched term online was Midday Squares of Costco. Like we knew we were going to hit this out of the park. They didn't feel as confident, confident in that aspect. And we knew that the right price point was $19.99 for our 12-pack.”

“And all that changed was that she was not shooting Porsche content and she started shooting Porsche content. Have you seen the Matic? Yes. Have you seen The Matic, Sean? Yeah. Yeah. I've seen it because of this exact reason. I own it. Fancy Roomba. It's awesome. And it like, there's like one viral moment. There's probably a few actually.”

“don't play your figure dude when he's saying we rallied that goes perfectly with backstage we were talking about uh nicotine pouches and he's like oh i used to put it in my toes before ice hockey practice i've never heard of this it”

“Yeah, maybe it's ninja, but like basically the air fryer in the last like five years had like a big renaissance. And actually the creamy did too. Yeah, ninja creamy did too, where there's a community of people that are sharing recipes. And it works because I think a little bit more than yours, the user can kind of figure out, like create new”

“It was a fitness app. And they had a Facebook group. And I was very active on the Facebook group. And same with Peloton. I'm sure they have a Facebook group where you like talk about your favorite instructors. They're like, has anyone tried this type of workout? Another one is Ladders. That's another fitness app that they have this like community. So that's their customers talking together.”

“high for you but you didn't know that it was how it compared to like this when the Swiffer came out you're correct I don't know there's just moments in life where you just was that an impulsive thing or you planned to say that no it was impulsive we were”

“Like, we've never seen this. Like, you know, you probably stick out, right? Yeah, like for better or for worse. In a good way. Yeah. Okay, listen. Joe Sugarman is the author. It's called The Ad Week Guide to Copywriting. Read that. And then read on advertising by David Ogilvy. Read those this week and your mind will change. Okay. And then I like the idea of the users conference too.”

“These are no, I mean, this is now the most popular number one by far. By the way, I would keep going with this. It seems like, dude, you know who's making a huge comeback is Uncrustables. But yours is like fresh and healthier than like, dude, an uncrustable, like, if I buy that for my kids, I know I'm making a bad choice.”