Mentioned 3 times on 2 shows. Most recently heard 20/07/2026.
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“If you're starting a business and this is where you have to not sell out of your own wallet is, and that's the nature of the offers book is start with the most absurdly valuable thing you possibly can. So whatever price you want to charge, add one or two zeros to it. Okay. And it's like, that's crazy. I agree.”
“I mean i open up the offers book with one of my top two quotes from Jeff Bezos when he talks about how if you have a 10% chance of a 100x payoff you should take that bet every time, knowing that you will be wrong nine times out of ten.”
Our IdentificationSaid as “the offers book”. We believe this refers to $100M Offers: How To Make Offers So Good People Feel Stupid Saying No.