Kit Kat

“We created an imprint of the taste of coffee. However, it's unclear whether Nestle whipped out the coffee-flavored Kit Kat bars immediately. They most likely started with other coffee-flavored candies, judging from his PBS interview. While Japan's Kit Kat market is off the charts intricate and popular, the Japanese flavors didn't really emerge until the 2000s, according to the New York Times.”

“By 2014, the coffee market was hitting record highs in Japan, according to the Japan Times. And by the time coffee-flavored Kit Kats were introduced, consumers were well acquainted with the drink and flavor. We can thank Clotaire Rapai, who knew early on that food and memory go hand in hand.”