CIA Whistleblower: Who Actually Runs The US Government? - John Kiriakou - #1160

“Oh my God. And yeah, they were really struggling to sell. I want to say it was coffee or maybe like caramel or something like that. And by seeding it to children, they knew they were able to project two decades out into the future when you were in charge of your own groceries.”

“Japan. There it is. Oh, my goodness. Here's how Nestle convinced people in Japan to drink coffee. In the 1970s, Nestle were hustling to sell coffee in Japan. And this was a fascinating time for Japanese cuisine. Japan had recently established its first McDonald's franchise, style of Japanese food that plays off popular Western dishes had been developing for decades.”

“much success, according to Bet Marketing. Unlike coffee-centric countries like Italy or Costa Rica, Japan has a rich history with tea, not coffee. So Nestle enlisted the help of Clotaire Rapai, a psychoanalyst.”

“Nevertheless, he headed to Japan where his expertise in psychology and memory allowed him to crack an important code. When consumers have a childhood memory of something like chicken noodle soup or mum's hot cup of coffee, that long-embedded memory creates a bond between the consumer and the product. He deduced when he interviewed and tested consumers in Japan.”

“Nestle engaged in a years-long campaign. It started with sweet, coffee-flavored products for kids. We started, for example, with a dessert for children, with a taste of coffee. We created an imprint of the taste of coffee. However, it's unclear whether Nestle whipped out the coffee-flavored Kit Kat bars immediately.”

“Can you work out when the last death in California was? It's a good question, too. While we're looking for that, what's your relationship with Angry Birds? Oh, man. I love my birds so much. I can't even tell you.”

“No, seriously, I wake up an hour earlier than I need to every day, seven days a week, just to play Angry Birds and not lose a productive hour of the day. It's the very first thing I do. As soon as my alarm goes off, I put my glasses on, pick up my phone, and start playing Angry Birds.”

“We created an imprint of the taste of coffee. However, it's unclear whether Nestle whipped out the coffee-flavored Kit Kat bars immediately. They most likely started with other coffee-flavored candies, judging from his PBS interview. While Japan's Kit Kat market is off the charts intricate and popular, the Japanese flavors didn't really emerge until the 2000s, according to the New York Times.”

“By 2014, the coffee market was hitting record highs in Japan, according to the Japan Times. And by the time coffee-flavored Kit Kats were introduced, consumers were well acquainted with the drink and flavor. We can thank Clotaire Rapai, who knew early on that food and memory go hand in hand.”

“Literally nothing. I have had, do you know John Lyle? Are you familiar with him? He wrote the Dirty Tricks Department and he also wrote, he's done a lot of research. He's here in Austin and he goes into the National Archives and the most ground floor research of anybody that I know around this.”

“Wow. Wow. It takes patience. So John Lyle's first book, The Dirty Tricks Department, one of the psychological assessments that was done of Hitler was that he had a very fragile hold on his masculinity. I don't think that they needed to get a psychiatrist in to work that one out.”

“Incredible. You know, in the 70s, in the mid-70s, we got to a point in the United States where more people were drinking Coca-Cola in the morning than were drinking coffee. And the reason why that was happening is because most coffee producers used something called Robusta Beans.”

“I have one that's coming out in 10 days, I guess. How to live off the grid. We need to do that next time. We didn't do that one. And I've got John Kiriaku's Dead Drop on Apple Podcasts and Spotify. And John Kiriaku's briefing room on YouTube.”

“resign from the CIA. But more than just resigning from the CIA, he wrote a book called Inside the Company, in which he documented in an appendix the names of every undercover CIA officer that he ever met.”

“What's realistic and true about working out whether someone's lying to you? You know, I wrote a book called The CIA Insider's Guide to Lying and Lie Detection. It's funny, too. I'm not the expert.”

“in the mid-70s, we got to a point in the United States where more people were drinking Coca-Cola in the morning than were drinking coffee. And the reason why that was happening is because most coffee producers used something called Robusta Beans. Robusta Beans have that magnificent coffee smell, but they taste like shit.”

Also filed under Coffee

“But Nestle wasn't finding much success, according to better marketing. Unlike coffee-centric countries like Italy or Costa Rica, Japan has a rich history with tea, not coffee. So Nestle enlisted the help of Clotaire Rapai, a psychoanalyst.”

“And so Angry Birds was like my only vice. I did buy a telescope with a built-in camera. So I've taken some awesome deep space pictures. And that's fun. Tuesday and Wednesday in DC. I'm going to be back in DC completely cloudless nights.”

“television, but we just read the Quran for 24 hours a day? Okay. And they said, that's a good idea. And so when I moved to Saudi Arabia, there were two stations, one in Arabic, one in English, and it was just Quran all day and all night.”