“like, if you read those, you'll, you're going to be amazing. And the first book that he said was a book called Positioning by this guy named Al Trout. I think his name is. Um, I think he also wrote the 22 Immutable Laws of Marketing of which Tim Ferriss. That's like one of the only three books that he always says, like, just read this one. And, um, I just have noticed that when”
“That's, like, obviously good. But if you add to it, you read Positioning. You know this one? Yes, I love positioning. Nobody reads Positioning, and then they f*** up their whole market positioning strategy. So what Seven Powers does is that he's abstracted basically seven other books in a very compelling way, and everybody should read Seven Powers.”
“and the solution in tandem, like, back to back. You want to read Seven Powers. You want to read Positioning. You want to read, you know, it's a little bit more on the fun side, but blue ocean strategy. It's good, kind of, like, mostly academic plus a little bit infotainment.”
