“And one of the examples I think about is fat-free salad dressing, right? Salad dressing, by definition, should have oil in it. Oil is the base of salad dressing. So what is fat-free salad dressing? When I first thought about this about 20 years ago, I had to go to the grocery store and like look at a bottle to say, you know, this was before it was like everything was on the internet and actually”
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