Mentioned 211 times on 8 shows. Most recently heard 13/11/2026.
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“It's like, oh, wow, that hit in 15 minutes. Oh, wow, it hit in 30 minutes. Like, I don't know. And coffee will do that to me. And so I'm like, I'm an energy drink guy during the week. I'm a coffee guy on the weekend for that exact reason right there. I got to tell you guys what happens. A prank that is like a prank that I played on Jessica.”
“So all the good things. What I'm not seeing here is the number one source of polyphenols on the planet, at least in terms of consumption, that is coffee. So there's a vote. Oh, close enough. Got some coffee right here.”
“But I find it threatening. Alcohol itself is a neurotoxin. And I think it's, let's get our polyphenols from what you just described, what you just showed, from coffee and extra virgin olive oil. I think I'll tread lightly here at risk of becoming an internet meme.”
“For other people, they might actually find it to be a very effective stimulant. In general, in terms of supplement-based approaches to increase cognitive function and focus, caffeine, either in coffee or tea form or in tablet or capsule form, but at lower dosages than you would find in coffee and tea, I think is actually a reasonable”
“I do often combine that with some caffeine, not in capsule or pill form, but rather in the form of a cup of coffee or Yerba Mate. And it turns out that for me, just by way of example, L-tyrosine is something that works very powerfully to elevate my level of focus, but that I tend to crash pretty hard afterward.”
“I agree. You get obsessed at things. I could play pool for 10 hours in a row, and I don't eat. I just drink coffee and play pool, and I don't have any problem with that. And everybody else wants to quit. I want to keep going forever. That's ADHD. And I see it in other people that are great at things, Gordon Ryan, for sure, he's got it.”
“So the real common mold and fungal infections that a lot of people have. And then, of course, the heavy metals that a lot of people have, which in most cases coming from their drinking water and their mold is actually coming from their coffee. I traced mine right back to the coffee and I also traced it back to these.”
“what if I told you that the thing you look forward to every single morning, your coffee, could contain toxins produced by mold? And you'd have absolutely no idea. You wouldn't see it. You wouldn't smell it.”
“And I've spent years telling people to test virtually everything that goes into their body. So how did I miss coffee? Let me tell you what happened. I've looked at thousands and thousands of people's labs and I've had people sitting right across from me saying, Gary, I'm exhausted. I can't think clearly. I've got headaches. I wake up tired, more tired than I went to bed.”
“We're asking, what are you breathing every day? But what about what are you drinking every day? And that's when I started looking at coffee. Here's something most people don't know. Coffee is a fruit. What we call the bean is actually the seed inside of a coffee cherry. That fruit gets picked, processed, dried, stored, put into bags, transported, stored again, and then it's roasted.”
“Those toxins are called mycotoxins. Forget the word. Here's what matters. Mold can leave behind toxins in coffee and your senses can't tell whether they're there. That's what sent me into research. And then I found a number that just stopped me. 54.6%.”
“of them, more than half. I remember reading that and just thinking, wait a minute, I've been drinking coffee every morning for decades. Has anybody ever tested mine? I didn't know. So I went to my coffee, picked up the bag, turned it around, nothing.”
“So then I discovered mold wasn't the only thing I should be asking about. Let's talk about heavy metals. Here's something nobody else talks about when you talk about coffee. Some of the best coffee growing regions in the world are around volcanic areas. Why? Because the soil can be incredibly fertile, mineral-rich, amazing for growing coffee, which sounds great until you ask, what's actually in”
“And coffee is a plant. It interacts with the soil that it grows in. So researchers have measured heavy metals in coffee at varying concentrations. That doesn't mean every cup of coffee contains dangerous levels.”
“Because I didn't. And here's the irony that really got me. I filter my water. A lot of you probably filter your water and then take that perfectly filtered water every morning and pour it over coffee you've never tested. You're worried about the water, but what about the coffee? So now I'm standing in the kitchen looking at this bag completely differently.”
“for decades. And once I knew that, I couldn't unknow it. So I started looking at coffee differently. And everybody tells me, Gary, I buy really expensive coffee. Okay, it's expensive. That doesn't answer my question. It's organic. Doesn't answer my question either.”
“But I also wanted somebody to say, here's a laboratory report. Show it to me. And that's it. And eventually I realized the coffee I was looking for was the coffee I was going to have to create. That's how the Ultimate Brew started. Not because I wanted a coffee company. I didn't. I wanted coffee I could drink every morning without guessing.”
“Seriously, don't. There's a QR code on the bag. Scan it. Look at the results yourself. Because if any company tells you our coffee is clean, I want your immediate response to be, show me, show me the test. That's the standard. And I want you to do something for me tomorrow morning. Before you make your coffee, look at the bag.”
“And I want to explain the word lot. Coffee is agriculture. It comes in batches. We source a lot, we roast it, we test it, and then we release it. And when that lot's gone, we don't just turn a machine back on and make more tomorrow.”
“And coffee is only a part of what we're doing there. We brought together a curated collection of the products I use and talk about around the things you do consistently. Because here's something I've learned after looking at thousands of people.”
“What do you repeatedly expose your body to? That's why coffee suddenly mattered to me, because for decades, it was one of my most consistent inputs and I had never questioned it. So I'll leave you with this. I don't want you to be buying my coffee because Gary Brecca's name is on the bag.”
“code. Look at the results. That's why it's there. Because the next time someone asks you, do you know what's in your morning coffee? I don't want your answer to be, I think so. I want it to be, I know. Don't guess. Test. That's just science.”
“Oh my God. And yeah, they were really struggling to sell. I want to say it was coffee or maybe like caramel or something like that. And by seeding it to children, they knew they were able to project two decades out into the future when you were in charge of your own groceries.”
“Japan. There it is. Oh, my goodness. Here's how Nestle convinced people in Japan to drink coffee. In the 1970s, Nestle were hustling to sell coffee in Japan. And this was a fascinating time for Japanese cuisine. Japan had recently established its first McDonald's franchise, style of Japanese food that plays off popular Western dishes had been developing for decades.”
“much success, according to Bet Marketing. Unlike coffee-centric countries like Italy or Costa Rica, Japan has a rich history with tea, not coffee. So Nestle enlisted the help of Clotaire Rapai, a psychoanalyst.”
“Nevertheless, he headed to Japan where his expertise in psychology and memory allowed him to crack an important code. When consumers have a childhood memory of something like chicken noodle soup or mum's hot cup of coffee, that long-embedded memory creates a bond between the consumer and the product. He deduced when he interviewed and tested consumers in Japan.”
“Nestle engaged in a years-long campaign. It started with sweet, coffee-flavored products for kids. We started, for example, with a dessert for children, with a taste of coffee. We created an imprint of the taste of coffee. However, it's unclear whether Nestle whipped out the coffee-flavored Kit Kat bars immediately.”
“in the mid-70s, we got to a point in the United States where more people were drinking Coca-Cola in the morning than were drinking coffee. And the reason why that was happening is because most coffee producers used something called Robusta Beans. Robusta Beans have that magnificent coffee smell, but they taste like shit.”
“When your stomach acids are stronger. You know, there's certain things that you just need to start doing. Maybe shut down all that coffee. You know, it's just the coffee's blowing you out. Maybe it's burning you out a little bit. You know, find a balance. I work a lot with aloe vera.”
“It's also the predominant polyphenol found in coffee. I've talked a lot about coffee in the past as well. The chlorogenic acid also contributes to vascular, metabolic, and some of the microbial effects that we're going to talk about today.”
“I use L-tyrosine in capsule form. I will take 500 milligrams of L-tyrosine, 300 milligrams of alpha-GPZ, and a cup of coffee. Do this early in the day before a workout or before a bout of concentrated mental work.”
“Yeah. I would do gigs and I'd be driving from like Western Massachusetts like three hours in the middle of the night. That's smart actually. Slap or like, I mean, coffee does usually work. The problem is once that fucking warm air and the car starts hitting you again and the lines start talking to you like, Sam, just say, just close one eye.”
“So welcome to the podcast, Dr. Will Cole. Thanks for having me back, my friend. You made me a coffee today. Not just a coffee, a mold-free, certified organic. It's the best coffee I've had. What did you put in it? I mean, people are going to want to know what Gary Brecka made. I'll tell you what goes into this coffee.”
“And this has been one of the most successful strategies. Coffee and tea are great examples. They didn't originally make these chemicals for us. They're probably defense chemicals. But what's interesting about the defense chemicals that they produce is that they're not, they don't kill anything.”
“First of all, most of us don't think of it as a drug, but it is a drug to which most of us are addicted. And something like 90%, yeah, use it on a daily basis, whether it's in the form of coffee, tea, or Yerba Mate, or a couple of other substances. I interviewed Roland Griffith when I started writing about caffeine because before he got involved,”
“There are a lot of, and some of them are not tied to the caffeine, of course. There are also very valuable polyphenols in coffee and tea, which are a great boon to the microbiome. But the day I got back on caffeine, my first cup, it was just the best drug experience, better than any psychedelic experience I've had.”
“So I thought, okay, I'm only going to do caffeine one day a week, Saturdays. I'll have coffee. Nothing, none else. And it worked for a few weeks. And my Saturday coffee was wonderful. But then I had a big deadline on a Thursday and I thought, you know, this would really get me over the hump if I have a cup and slippery slope back to, you know, every day.”
“But I appreciate it. I have no, no bad faith about drinking coffee. I think it's God's gift to mankind in so many ways. Tea too. I also drink green tea. I think we're very lucky to have it.”
“I think we're very lucky to have it. It does have very positive cognitive benefits in terms of focus. I mean, people, you know, they've done tests on students who preparing for an exam, if they have a cup of coffee or tea, or maybe it's done with pills because they had a placebo control, probably with pills.”
“It's cocaine without all the problems. Love it. Well, and you live in a great city for great coffee. We have such good coffee. The original Pete's is just down the street and the cheese board. And yeah. Well, I'm so grateful you wrote the book and that you did the experiment.”
“I'm bored. This coffee's too hot. Yeah, I don't like this. This being so roasted. It's hit in the nuts. Yeah. Just got fucking whacked. Yeah. It's um, it is that stuff is nice. I, I, I do like to kind of think about that stuff a lot, or just like I really, really, really challenge”
“Meaningful ways. It's not causal. It's correlative. But those data are covered in there as well. So I'm going to continue drinking my yerba mate and my coffee. And then, so I suppose the last one. You know, that's kind of like you get, oh, creatine.”
“I'm going to make a cup of coffee. I'm going to drink the coffee. Some are long term. I always say, you know, if nothing else, you know, get a PhD because you'll teach yourself that you can work on things for long periods of time, sustain a lot of effort and uncertainty.”
“It must, right? I mean, if the same circuitry is involved in motivating to make a cup of coffee because it feels worth it to me to get the caffeine and the taste, that's responsible for trudging through something over several years, an endeavor or relationship of any kind.”
“I mean, it's a totally different game. In one case, it's like a slot machine that has a high probability of success, like making the coffee, right? It's almost every time you actually get the coffee. And in the other one, it's like, we're talking years.”
“So a low calorie drink like this or water, tea, black tea, coffee is very good. They're both good. Actually, tea and coffee are both very good for you because they contain other molecules like polyphenols that, again, can activate these enzymes that protect us.”
“That's it. Yeah, I agree. And especially if you're eating late, drinking coffee or tea late, or matcha, caffeine and alcohol are big ones for bad sleep, not just stress. Having a hot room or too many blankets is another mistake that a lot of people make.”
“I don't really remember how many drinks I had. So yeah, there are many drinks I had. Interesting. Super interesting. The other thing we obviously drink is coffee. Yes. Caffeine. Surely there's a correlation between circadian disruption. Yeah. So that's definitely one of the circadian kind of, it definitely can disrupt circadian rhythms if we're having caffeine, you know,”
“Wow. So it was, it was, I hated boot camp. And when I got out of boot camp, in boot camp, I was drinking their coffee and I was convinced it was caffeinated coffee. It wasn't. And I told myself it was. I'm a big coffee drinker.”
“I can drink four cups of coffee and I don't feel anything. So the doses of these agents that I require to feel anything are much higher than other people.”