Mentioned 8 times on 3 shows.
“The point here is that if somebody has a limited budget to purchase supplements and cannot afford a foundational supplement of the sort that we talked about earlier, athletic greens are similar, but they do have a budget that would allow them to purchase a high quality omega-3 fatty acid fish oil”
“Looking at what happened with AG1, with companies like Seed, with David Beckham's new thing, IMA. Like everybody is, if you want to sell shit to women, put bloating on the front of a piece of packaging.”
“And they were acquired for 1.2 billion after three years. AG1 took them 10 years to hit 100 million. We hit 200 million run rate in 18 months. So you're at 200 million a year. So there's two, two angles to this, right? I have my e-comm nerd hat because I've been in e-commerce and I can ask you about the funnel and the cack and all that.”
“I do know it's a much lower price point category. In China, they do have AG1, but it's not like, from what I understand, it's not doing well. Why do you think that is? Is it all just price point or is there another factor?”
“I mean, I tell people, how do you know? I say, don't trust me. Just put it into a Claude, put it into ChatGPT. What's better, IM8 or, you know, AG1, Thorne, and Grüns, right? Let's see what it says on the similar product. Right? What does it say? Let's try it. It says, if I had to choose one today, I'd buy IM8 over AG1.”
“It's really hard for like even a third to market to be successful unless you do it different. So you take like the AG1 craze, the green craze, right? I don't know if you guys remember. Maybe it was like six years ago where we were getting hit with like 300 AG1 ads. You know what I'm talking about?”
“You know what I'm talking about? Well, podcasting was just an age, one long, continuous AG1 ad for a while. Yeah, it started with me on D's and then it went to athletic greens. Athletic, yeah, and you're just like, oh my gosh, it's everywhere.”
“Chad. Chad was awesome. And he was like, kept talking about like different forms. And he made it almost sound like, well, I just took athletic greens and I put it in gummy because it's easier. I just changed the form. Right. He didn't say that. We said that. And he was like, I'm not going to say that, but yes. But that is 100% true.”